STRATEGIC PLANNING & THEORY OF CHANGE

Unless strategic planning at your organization is exciting and energizing, you could be getting a lot more out of the crucial norm-setting and team-building process of planning for the future. As Dan Pink’s research has shown, a sense of purpose is crucial to motivation. Great plans — and smart processes behind them — create that shared sense of purpose. They engage the board, the leadership and the staff in a rare opportunity to align around the organization’s goals and its role in the broader ecosystem. They also live and breathe, evolving with your organization — we’ll talk about how to achieve that.

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Organizational needs, challenges and opportunities around planning differ significantly, so this engagement starts with an assessment of where you are at. For.a sense of what one outcome might be, take a glance at this rolling strategic plan from OpenMedia. Even more importantly, look at our game-changing work on campaigns like StopSpying, achieved with minimal resources by a team with high alignment and a strong orientation to impact — all developed and expressed through our planning process.